@booklet {892061,
	title = {HIV in Thailand: The 100\% Condom Program},
	journal = {Harvard Business Publishing},
	year = {2011},
	abstract = {Thailand{\textquoteright}s 100\% Condom Program, which was implemented nationwide in 1991, is widely credited with averting a generalized HIV epidemic in that nation. This case traces the development and implementation of Thailand{\textquoteright}s 100\% Condom Program including its conception, the development of a pilot program in one province, and the program{\textquoteright}s early regional expansion. It frames these events within the country{\textquoteright}s general political, economic, and health situation; the epidemiology and public perception of HIV/AIDS; the government{\textquoteright}s early HIV policy; and the economics of the commercial sex industry. The case explores how public health interventions are designed, refined, and spread. The case ends in early 1991 with the program{\textquoteright}s founder trying to find ways to spread the successful regional program nationwide.Teaching Note available through Harvard Business Publishing.[[{"fid":"3286146","view_mode":"default","type":"media","attributes":{"height":"155","width":"231","alt":"Sex establishments in Patpong Area, including go-go bars and members clubs","title":"Sex establishments in Patpong Area, including go-go bars and members clubs","class":"media-element file-default"}}]]Sex establishments in Patpong Area, including go-go bars and members clubs. Source: "HIV in Thailand: The 100\% Condom Program" case.Learning Objectives:\&nbsp;To understand the principles behind the design of disease prevention programs and to examine how successful programs align incentives among various stakeholders to achieve their objectives.Supporting Content:\&nbsp;This case has a supplementary summary of history and next steps, titled The 100\% Condom Program: Part B.Keywords:\&nbsp;HIV prevention, stakeholder alignment, harm reduction\&nbsp;},
	author = {Sarun Charumilind and Sachin H Jain and Joseph Rhatigan}
}
