@booklet {1311636,
	title = {Maternal and Child Health in Uttar Pradesh, India: A Mother{\textquoteright}s Story},
	journal = {Harvard Business Publishing},
	year = {2018},
	abstract = {Set in India{\textquoteright}s most populous state, Uttar Pradesh, this case explores the complexity of addressing maternal and child health and care delivery by looking at health-related behaviors and decision making from the perspective of a mother. The case is intended to be used in conjunction with GHD-039 (Working as an ASHA to Improve Maternal and Child Health in Uttar Pradesh, India) and GHD-040 (Improving Maternal and Child Health Outcomes in Uttar Pradesh, India).Teaching Note available through Harvard Business Publishing.[[{"fid":3723901,"view_mode":"default","type":"media","attributes":{"height":"516","width":"918","alt":"Khairabad Community Health Center","title":"Khairabad Community Health Center","class":"media-element file-default"}}]]Learning Objectives: A productive class discussion will allow students to appreciate the decisions facing frontline providers and their beneficiaries, and the numerous factors that influence their choices; how households prioritize health among other needs; and the complexity of aligning health programs with beneficiary needs, cultural context, household dynamics, and other factors to impact health behaviors and outcomes.Keywords: public health, consumers, health care delivery, maternal and child health, consumer behavior, behavioral economics, resource-limited settings, health care policy, data collection, decision making\&nbsp;},
	author = {Claire Donovan and Julie Rosenberg and Amy Madore and Rebecca Weintraub}
}
